Shocking! Lanzhou Beef Noodle brands have expanded their reach to over 60 countries. 震惊！兰州牛肉拉面品牌竟然辐射60多个国家

2025年03月28日

随着中国经济的快速发展、国际社会影响力增强，中式快餐在世界的需求与日俱增，兰州拉面走向世界的步伐也越来越快，以兰州牛肉面为代表的快餐，以其神奇的手工抻拉艺术、丰富的营养、鲜香味美、筋道的口感，在国外很受食客的欢迎。

With China's rapid economic development and growing influence in the international community, the global demand for Chinese fast food has been on the rise. Lanzhou Lamian (Lanzhou hand-pulled noodles) is also accelerating its pace of going global. As a representative of Chinese fast food, Lanzhou Lamian is highly popular among foreign diners, thanks to its amazing hand-stretching art, rich nutrition, delicious taste and chewy texture.

为了进一步发掘面食文化，扩大兰州牛肉面品牌效应，不断加快引领、推进国际化连锁经营，金味德集团在政府支持下，依托兰州牛肉拉面国际联盟大力开拓海外市场，不断加强商标在国外的注册力度，先后在日本、美国、俄罗斯等国家注册金味德商标并多次组织出国推广参展。近年来逐步发展到马来西亚、荷兰、澳大利亚、新西兰等国家和地区注册商标，品牌影响力越来越大。

To further explore the culture of noodle dishes, expand the brand influence of Lanzhou Beef Noodle Soup, and accelerate efforts to lead and advance international chain operations, Jinweide Group, with government support, has leveraged the Lanzhou Hand-Pulled Beef Noodle International Alliance to vigorously develop the overseas market. It has continuously strengthened the registration of its trademark abroad, successively registering the "Jinweide" trademark in countries such as Japan, the United States, and Russia, and organizing multiple overseas promotion and exhibition activities. In recent years, it has gradually expanded its trademark registration to countries and regions including Malaysia, the Netherlands, Australia, and New Zealand, with its brand influence growing steadily.

作为中国传统美食，兰州牛肉面走出去的关键是保持原汁原味。众所周知，兰州牛肉面除了清爽的汤汁和红亮的辣油最重要的是柔韧筋道的面，兰州人都知道兰州拉面和面时要加入蓬灰才能使拉面口感变得柔滑、筋道且柔韧。但是天然蓬灰的生长有其鲜明的地域特色，这使得兰州牛肉拉面在全世界范围推广存在一定局限性。而由金味德研发的“新型拉面”是在不改变兰州拉面面条口感的基础上，不使用拉面剂或蓬灰，也能拉出同样口感柔韧劲道的兰州牛肉拉面。

As a traditional Chinese cuisine, the key for Lanzhou Beef Noodle Soup to go global is to retain its original flavor. It is well-known that besides its clear soup and bright red chili oil, the most important element of Lanzhou Beef Noodle Soup is its chewy, elastic and pliable noodles. Locals in Lanzhou all know that "peng hui" (a natural alkaline additive made from burnt plants) must be added when making the noodle dough to give the hand-pulled noodles a smooth, chewy and pliable texture. However, the growth of natural "peng hui" has distinct regional characteristics, which imposes certain limitations on the global promotion of Lanzhou Beef Noodle Soup. The "new-type hand-pulled noodles" developed by Jinweide, on the other hand, can achieve the same chewy, elastic and pliable texture as traditional Lanzhou hand-pulled noodles without altering their original taste, and without using noodle-stretching agents or "peng hui".

改良后的兰州拉面打破了无蓬灰不拉面的地域局限性，可随时随地就地取材，更易于兰州牛肉拉面在国际范围内的学习和推广。能让世界各地更多喜爱兰州牛肉拉面的人尝到正宗的兰州牛肉拉面。

The improved Lanzhou hand-pulled noodles have broken the regional limitation that "hand-pulled noodles cannot be made without peng hui". They allow ingredients to be sourced locally anytime and anywhere, making it easier to learn and promote Lanzhou Beef Noodle Soup on a global scale. This enables more people around the world who love Lanzhou Beef Noodle Soup to taste its authentic flavor.

如今，随着一家家海外店面的相继开业，这碗“出了兰州就不是这个味”的兰州牛肉面逐渐走出了一条标准化、产业化、国际化的发展之路，金味德集团把打造丝绸之路兰州牛肉拉面经济带、推动中式快餐—兰州拉面走向世界作为发展目标。将金味德集团打造成为一家盈利性的慈善企业作为发展理念。

Today, as more and more overseas stores open one after another, Lanzhou Beef Noodle Soup – a dish once said to "lose its authentic taste once it leaves Lanzhou" – has gradually blazed a path of standardized, industrialized and internationalized development. Jinweide Group has set its development goal to build the "Lanzhou Hand-Pulled Beef Noodle Economic Belt along the Silk Road" and promote Lanzhou Hand-Pulled Noodles, a representative of Chinese fast food, to the world. Its development philosophy is to build Jinweide Group into a profitable charitable enterprise.

联系方式Contact Information

电话 Tel.：13519698700

15293100889

地址Address: 甘肃省兰州市城关区天水南路193号

No. 193, Tianshui South Road, Chengguan District, Lanzhou City, Gansu Province

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